Wednesday, July 27, 2011

Introducing Wrangler Booty Up Jeans

Have you heard of Wrangler Booty Up jeans? These ladies' jeans are the newest Wrangler brand to find a home at Fort Western Stores and we're going to show why you and your behind will love them.

Booty Up™ jeans by Wrangler® combine the superior quality of the Wrangler Ladies' Premium Patch Jean with patent pending, leading-edge technology to lift and flatter your backside. During the design process, Wrangler teamed up with actual cowgirls, to find out what they needed most from a jean and to ensure the jean not only looks good but feels great too.

Booty Up jeans combine three unique construction techniques to add that extra lift cowgirls are looking for in a great jean.

  1. Built-in slanted darts extend from the upper side seam to help lift and define the seat.

  2. A half-moon shaped double riser placed above the back pockets pulls the sewn fabric together for additional lift.

  3. Repositioned back pockets provide a visual lift for a more flattering silhouette.

Booty Up jeans are constructed of premium quality denim and feature a slim fit, stretch denim, a low rise waist, and boot cut legs.

The Fort currently carries two styles of jeans from Booty Up the Booty Up Carolina Breakaway Jeans in Indigo and the Booty Up American Royal Jeans in Medium Indigo. Either is a welcome sight for a casual day of jean wearing or a night out on the town.

Visit The Fort online or in the store today to check out our newest western wear fashions.

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