Above is the Fort Western Team geared up in their "Tough Enough to Wear Pink" apparel in efforts to support the cause.
The "Tough Enough to Wear Pink" collection is a combined effort of industries, big and small, coming together to raise money in support of breast cancer awareness, research, education, screening and treatment. Each year millions of American people are affected by the disease. 10% of each product sold in the "Tough Enough to Wear Pink" collection goes directly toward breast cancer funds. The collection itself is made up of several products such as Men's and Ladies' shirts, bracelets, earrings, necklaces, watches, caps, and spur straps.
How do I know if I'm buying an item from the "Tough Enough to Wear Pink" Collection? Here's how: Look on the Fort Western Online Store product page for the internationally known, Breast Cancer pink ribbon logo, shown below.